Where are your audience hanging out on Social Media?

If you are new to social media or are only dabbling in Facebook you might be feeling like this topic is in the “too hard basket”. Believe me you cannot ignore it. Like anything if you want to really understand it you need to invest time in yourself to do just that. If you don’t you could end up not reaching a potential market or spending money advertising on social media targeting the wrong market or no one at all. First thing you need to know is where you target market is hanging out.

Where is my target market?

First you need to define your market. Are they male/female/ what is their age/where do they live..etc

Then you need to, based on this information, know where online they are hanging out.

If your product appeals to 60+ you will have a different strategy to those who are teenagers.

You can go to The Statista Portal for more on social media trends. Take a look at this chart I took from this website:

 

Look at this age representation of users I got from Smart Insights: this clearly shows that with audiences 18-34 yrs Snapchat has the highest audience of all the social media platforms.

You will find more statistics at Statista

You can’t afford not to know about this stuff.

Next: How do I get this knowledge?

Kerri Bainbridge

Home Business Coach

Digital Kickstart

Anywhere Team NZ