A recent study in New Zealand of 700 businesses conducted by “The Ice House” asked what motivates their business drive:
- 25% Passion
- 20% Customer Satisfaction
- 20% Making a name for themselves
- 12% Achieving Goals
- 18% Family
- 7% Financial Success
The same survey also looked at what was holding business owners back:
- 36% Lack of finance
- 21% Themselves
- 20% Time Management
- 12% Staff
- 6% Customer Growth
- 4% Market Environment
When you look at the results some wise courses of action could result:
Passion, making a name for themselves, and customer satisfaction motivations revolve around customer perception of the business. The needs of the customer are being fulfilled and the customers are telling the business that. The business operates without hassles, the staff are all on the same page and what the business wants and can provide is clearly communicated. When you combine the traits that are holding back business you find that:
1. The need more money
2. They lack confidence in themselves
3. They are not focussed on the use of there time
The gem is that only 12% are driven by goals! I would see this as a perception of goals being a series of financial goals not measurements of passion, customer satisfaction and brand recognition/buy-in from customers and staff!
What if these businesses sat back and at least reviewed their planning and even had a fresh look at where they were heading? They know they are being held back by certain factors! Why not do something about it! We can help at least by getting the business to start to think about planning.
Have a look and complete the business and personal plan surveys. The surveys themselves are free!
Andrew Ephick
One half of the Anywhere Team NZ
Feedback is appreciated!
