Brand Sustainability and the Ethical Brand
In today’s world, there are commodity sellers that sell the same products and services but are differentiated by there brand marketing. The thing is with commodities is there is always a way to undersell the competition with marketing processes. Examples include the impact of digital disruption! These brands have taken the megatrends of the sharing economy and cloud computing to the market and have as a result made their product as easy as possible to buy. The question arises is are they sustainable? Some of the ethics that I have witnessed with these businesses are that they move there profits to low tax countries and exploit their contractors. Are these practices ethical? Are they sustainable? With any commodity are they susceptible to competition? With any commodity margins are small so as a result as time goes on and margins get thinner the result is not sustainable. Your busy depends on margin and whether your clients want to buy! You need to differentiate your self from the competition be different! You need to care about your customers and ensure that your ethics, the way you conduct business, contributes to your community!
Your customers need to be there in 20 years time! Think Brand Sustainability
- You create sales by making people aware of your product and listen to your customers feedback to make the product better.
- Don’t be a one trick pony develop a strategy that will have your clients coming back for more
- Don’t be afraid to collaborate with people who have been there and done that, Get potential clients opinions of the product or service before you start using too many resources.
- Inspirational marketing gets your customers involved in your business they are stakeholders, show them that they are valued!
Raving Fans
The possibilities are out there just remember the people aspect! Has your brand got sustainability?
Andrew
One Half of Anywhere Business Network
