If you are new to social media or are only dabbling in Facebook you might be feeling like this topic is in the “too hard basket”. Believe me you cannot ignore it.
The best thing to do is to learn about all the ways to market on the internet because most people are searching online before they buy these days and you want to be seen by your audience. This is not a matter of reading an article and then you know it all. Markets need to be tested and you need to understand how to be effective. This takes time.
First thing to do is to define your audience or audiences
Like anything if you want to really understand it you need to invest time in yourself to do just that. If you don’t you could end up not reaching a potential market or spending money advertising on social media targeting the wrong market or no one at all.
5 things you need to know about your audience are:
Who are they?- male/ female, location
What do they do? Job, hobby etc
Where do they hang out? Instagram, FB, Snapchat, Google etc NB: If your product/service appeals to 60+ you will have a different strategy to those who are teenagers.
What do they really want? What is their problem? What is their passion?
What’s stopping them from getting it? Time/ Money, Knowledge etc
Which Social Media platforms should you be on?
To find out which audiences are hanging out where on social media you can go to websites like this where it will show you what age groups and sexes hang our where. This is a good starting point and will help you decide which social platforms you start with. https://www.statista.com/chart/5194/active-users-of-social-networks-and-messaging-services/
If you need help defining your audience and deciding what platforms to be on yo can get help from us. Book some time with us and get a Digital Kickstart. Go to our services page http://anywherebusinessnetwork.co.nz/digital-kickstart/
#Kerri Bainbridge
one half of the Anywhere Business Team NZ
