Mindset, Learning, Collaboration

Where are your audience hanging out on social media?

online hangouts

Hangouts Social Media Post

If you are new to social media or are only dabbling in Facebook you might be feeling like this topic is in the “too hard basket”. Believe me you cannot ignore it. Like anything if you want to really understand it you need to invest time in yourself to do just that. If you don’t you could end up not reaching a potential market or spending money advertising on social media targeting the wrong market or no one at all. First thing you need to know is where you target market is hanging out.

Where is my target market?

First you need to define your market. Are they male/female/ what is their age/where do they live..etc

Then you need to, based on this information, know where online they are hanging out.

If your product appeals to 60+ you will have a different strategy to those who are teenagers.

Look at this age representation of users I got from Smart Insights: this clearly shows that with audiences 18-34 yrs Snapchat has the highest audience of all the social media platforms.

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You can go to The Statista Portal for more on social media trends. Take a look at this chart I took from this website:
Infographic: Facebook Inc. Dominates the Social Media Landscape | Statista
You will find more statistics at Statista

You can’t afford not to know about this stuff.

Next: How do I get this knowledge?

Kerri Bainbridge

Home Business Coach

Digital Kickstart

Anywhere Team NZ

How do I get the knowledge about social media?

gaining knowledge of social mediaThe best thing to do is to learn about all the ways to market on the internet because most people are searching online before they buy these days and you want to be seen by your audience. This is not a matter of reading an article and then you know it all. Markets need to be tested and you need to understand how to be effective. This takes time. If you don’t want to be bothered with it, you can hire someone to do it for you. I recently had someone offer to do this for me. This is how much it was going to cost me:

$299 one off fee, no contract so could cancel when I wanted.

$85 per month

$15 per week, minimum in advertising on one social media platform

I said thanks but no thanks. I know can invest $135 NZD per month in myself to learn all these skills with the Digital Business Lounge and be mentored by those who are experts at Six Figure Mentors.

Your options are:

  1. Pay someone to do social media for you.
  2. Learn yourself.

Where to?

  1. Digital Kickstart

If you want to go through your options then book a one-on-one session with me and we’ll see what option is right for you, your business and your budget.

Digital Kickstart is a product of Anywhere Business Network. Kickstart your digital marketing journey with an hour one to one session with Kerri.

This is an intensive one-on-one consultation giving you insights into digital media specifically for your business. This consultation is held with Kerri Bainbridge via the online Zoom Meeting platform.

Kerri will:

  • help you identify your target market
  • review your current online presence
  • help you understand the digital media tools that would benefit your business
  • provide you with a summary of the session notes
  • provide you with an action plan from the session discussion.

Book your session today -click here to confirm your payment has been made and your available times.  This session costs $100.00

2. Check out the FREE 7 day video series that will introduce you to the Digital Experts Academy. This is an online, self paced learning platform that helps you to earn while you learn. Get one month free and try it out. You have nothing to loose.

Next: How do you communicate with your audience on social media?

Kerri Bainbridge

Home Business Coach

Digital Kickstart

Anywhere Team NZ